Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)

Know Your Customer: New Approaches to Understanding Customer Value and Satisfaction (Total Quality Management)

Ratings : 4/5 from 1840 reviews
Publisher : Wiley
ISBN : 1557865531
Release Date :

Examined by :

Apr, 26 2018

Product Description

Intended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop information skills for understanding customers' perceptions of value and satisfaction.