Hospitality Marketing Management

Hospitality Marketing Management

Ratings : 4/5 from 1469 reviews
Publisher : Wiley
ISBN : 0470088583
Release Date :

Examined by :

Apr, 21 2018

Product Description

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition is a comprehensive, core marketing text. This popular textbook explores marketing and themes unique to hospitality and tourism, with a focus on the practical applications of marketing rather than marketing theory. It provides readers with the tools they need to successfully execute marketing campaigns for a hospitality business, no matter what their specialty.